Squarespacelogo is a
web app that offers instant branding to whoever wants for as low as $10. This
has been only one of the few great design ideas that came out to be successful.
And as a designer myself, I have to be honest, I don’t think it’s successful, I
think it’s brilliant.
In the Philippines, a customary
designer would normally get paid a minimum of P25k for a logo alone; this is not
yet inclusive of corporate communication materials, identity manual and other tools
that complete a brand. Squarespacelogo on the other hand, only charges clients barely
2% of the usual rate of a Filipino designer, which makes it quite obviously, the
best choice there is; especially for clients in search for good designers.
The whole idea of the
Squarespace logo has created hostile buzzes in the industry for quite a while
now. Apparently the idea hasn’t been very popular to many designers, and honestly,
I don’t see that happening anytime soon. It’s no surprise though, because
design projects in the Philippines are very hard to find. And to coexist with a
web app that is able to provide clients with what they exactly want? That is a
designer’s ultimate nightmare. This however, shouldn’t be enough to stop designers
from creating. Creativity is a natural ability, it is a mental construct not
many are gifted with; it is not something that can simply be taught or transferred
or even adapted by technology. I still strongly believe that designers will
never run out of jobs or become obsolete so long as they continue producing
quality work.
Check out: http://www.squarespace.com/logo/
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